Hello,
It’s a pleasure to have you here!
If you’re just getting to know me, here’s a brief professional summary: I have a degree in Fashion Business, along with hundreds of specializations in digital media, marketing, branding, and content production. In addition, I’m certified in Ontological Coaching (a philosophy-based coaching approach), Behavioral Image Consulting, Visagism, and Professional Makeup.
I spent many years working in fashion at a multinational e-commerce company, leading the commercial planning department. Later, I became an entrepreneur in marketing, exploring different formats — I ran an audiovisual production company, a digital marketing agency, and also worked as a consultant, mentor, and instructor, offering courses and lectures for other entrepreneurs and companies.
After a while, I realized I needed to reconnect with my true passions: fashion and beauty. From there, I embraced a career transition, updated my skills, deepened my expertise, and fell even more in love when I discovered the behavioral approach to Image Consulting. Since then, I’ve been working as a consultant and also facilitating group sessions, workshops, and lectures.
My career as an Image Consultant developed very naturally — as many people often say, “consulting is so you,” and it truly is. I feel completely at home when I’m working with clients. Shortly after completing my training, I was invited to work alongside my mentor and teacher, Adriana Masili, and to teach a class on career and marketing in her certification program. From that collaboration came our online course How to Offer Online Personal Color Analysis (for image consultants). It was such a delightful journey!
Today, combining my background in business and marketing with the skills I’ve developed in consulting, I also mentor Image Consultants who are at the beginning of their careers or who wish to update and expand their businesses.
In 2025, I had the pleasure of being invited by Fabi Bartolli to contribute to her book “Organizing the Wait,” writing an entire chapter about image through all stages of motherhood — soon to be available for purchase.
To know me a little better: I’m definitely not the same person without coffee (I won’t confirm nor deny that I drink at least three cups a day); I love to travel, and in 2025 this passion led me to move to Europe and live life between trips; skipping my weekly manicure is simply not an option (yes, I do it myself!); and in 2024, I achieved something I once thought impossible — I started running, and it completely transformed my mindset.
Anyway…
Image Consulting is about so much more than clothing. It’s about the person wearing the clothes. Click the button below to read more about how this process has been transformative and essential in my life. I hope it can be just as meaningful for you!
some fun facts about me:
Favorite foods and drinks: Brigadeiro and coffee
Can’t function without: Routine
Biggest achievement: Knowing exactly who I am
Most challenging moment: Changing careers after building a successful business
MY
DEGREES &
SPECIALIZATIONS:
Fundação Getúlio Vargas-FGV – Digital Media Planning
Udacity University – Digital Marketing Nanodegree
Território Appana – Ontological Coaching Certification
Paulo Cuenca — The Super Power: Content Marketing
Vanessa Rozan – Introduction to Professional Makeup Techniques
Natália Belda – Professional Makeup for Photo Sessions
Madre Conhecimento Criativo – Professional Makeup
Centro Universitário Belas Artes –Behavioral Visagism
Centro Universitário Belas Artes – Image Consulting Certification
Instituto MIL – Behavioral Visagism Trilogy
Instituto MIL – Personal Shopper
Centro Universitário Belas Artes – Personal Stylist
Centro Universitário Belas Artes –Specialization in Personal Color Analysis – Classic Method
Instituto MIL – Gestalt in Image Consulting
Instituto MIL – Color Analysis for Deep Skin Tones
André Carvalhal e Caio Braz — Unblock: Personal Branding and Content Creation
Método Dani Ferraz — Smart Wardrobe
Clarice Dewes — Specialization in Corporate Image Consulting
IN THE MÍDIA:
[PT Only]
My podcast, Café com Paçoca: Monthly episodes where my friend Fernanda Damy and I talk about life and business.
Slow Talks Podcast: Is It Possible to Grow Your Audience Using Slow Marketing and Slow Content?
Slow Talks Podcast: Simplify to Grow
Coaching Brasil Magazine ed 77 2019 – Slow Marketing
Article – Is It Really Possible to Do Marketing Differently and Still Get Results?
